The main criticism Hublot has faced isn’t actually focused on the volume of editions it’s released, but rather the lack of original thinking that has gone into some of them. In many cases, the strategy has been to change the colors on the dial, add the logo of the partner, and maybe create a new strap, all while keeping the bulk of the Big Bang intact. To be fair, the contrary would make very little sense from a manufacturing standpoint. Making completely new components is a big ask, which small productions can't justify. But that's another story for another time.
